Agency Tasks:

• Obtain permits for branded vehicle movement
• Design and brand trucks
• Manage logistics and promo material delivery
• Recruit and coordinate promoters
• Organize and supervise activations on-site

Project Description:
From December 26, 2024 to January 12, 2025, we organized Coca-Cola’s mobile New Year campaign across fast-food restaurants in Tashkent, Tashkent region, Namangan, Bukhara, and Samarkand — bringing festive cheer and boosting brand awareness.

Solution:
We branded trucks in Coca-Cola’s signature festive style, delivered all promo materials, trained promoters, and coordinated every stage. Despite tight deadlines, all necessary permits were obtained, and activations launched on schedule.

Results:

• 3,820 direct audience interactions
• Bright branded presence across five cities
• Strengthened emotional connection between brand and consumers during holidays