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Czech Party with Zatecky Gus
Agency Tasks:
Project Description:
A series of Czech-themed Zatecky Gus parties took place in Tashkent bars throughout the month. The goal was to highlight the brand’s Czech origins, turn evenings into a lively product experience, and increase brand interest in sales points.
Solution:
We created a promo concept with a strong bar vibe, emphasizing direct guest communication and Czech-inspired visual touches. Stylish branded gifts were selected to ensure high perceived value even with limited costs.
Results:
Next project - Develop a promo campaign reinforcing the “Zatecky Gus = Czech Republic” association
- Increase brand loyalty and sales in retail
- Create a bright, atmospheric bar party format
- Select premium gifts within a limited budget
Project Description:
A series of Czech-themed Zatecky Gus parties took place in Tashkent bars throughout the month. The goal was to highlight the brand’s Czech origins, turn evenings into a lively product experience, and increase brand interest in sales points.
Solution:
We created a promo concept with a strong bar vibe, emphasizing direct guest communication and Czech-inspired visual touches. Stylish branded gifts were selected to ensure high perceived value even with limited costs.
Results:
- 1,400 guests attended the events
- Strengthened brand association with Czech culture and brewing traditions
- Increased brand loyalty and sales interest