Задачи агентства:

• Develop the concept for the New Year promo zone
• Produce and design Santa’s Workshop
• Organize and host workshops
• Coordinate promoters and on-site staff

Project Description:
Ahead of the New Year, the Kinder brand launched a festive campaign in Globus and Asia supermarket chains. Customers who purchased Kinder products above a certain amount received branded gifts or tickets to Santa’s Workshop.

Solution:
We created a cozy, festive promo zone in the style of Santa’s Workshop. Children were welcomed by cheerful “elves” who helped them create unique Christmas decorations. Every child could feel like Santa’s helper by crafting their own magical snow globe.

Results:

• Dozens of creative workshops held in a joyful atmosphere
• Strengthened emotional connection between the brand and families
• Increased engagement during the holiday season
• Kinder became a symbol of warmth and family joy during winter holidays