Agency Tasks:

• Develop a creative concept for festive decoration
• Design and produce a unique installation
• Install it in a key city location
• Create a visual and emotional experience that attracts the public

Project Description:
Before New Year, we created a large-scale installation for the Rahat chocolate brand — a highlight of Almaty’s holiday season. The display was a miniature model of a chocolate factory with moving elements simulating candy production.

Solution:

• Installed on the main pedestrian street of Almaty — Panfilov Street
• Designed every detail to create a fully immersive experience
• Added rotating elements to bring the composition to life and engage both children and adults

Results:

• Created a festive atmosphere for city residents and guests
• Strengthened the emotional connection between Rahat and its customers
• Enhanced brand recognition as a symbol of warmth and quality