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ASU × Uzbekistan Marathons
Agency Tasks:
Project Description:
Since 2022, we’ve supported ASU at Uzbekistan’s biggest races — Zaamin Ultra, Bukhara Night Run, Sky Camp Trail, Samarkand Marathon, and Tashkent International Marathon. ASU became synonymous with freshness, movement, and support.
Solution:
We achieved full brand integration across all events: water stations, branded uniforms, finish zones, and photo zones, ensuring the brand’s natural fit into the race atmosphere.
Results:
Next project - Ensure strong and recognizable brand presence at major running events
- Integrate the brand into key route touchpoints
- Create branded zones, volunteer uniforms, and visual design
Project Description:
Since 2022, we’ve supported ASU at Uzbekistan’s biggest races — Zaamin Ultra, Bukhara Night Run, Sky Camp Trail, Samarkand Marathon, and Tashkent International Marathon. ASU became synonymous with freshness, movement, and support.
Solution:
We achieved full brand integration across all events: water stations, branded uniforms, finish zones, and photo zones, ensuring the brand’s natural fit into the race atmosphere.
Results:
- ASU presence across five major national marathons
- Reinforced brand association with energy and vitality
- Built lasting emotional connection between product and sports lifestyle