Agency tasks:

• Creative concept development
• Promo zone production
• Project coordination
• Activation management

Project description:
During the primary public offering of Air Astana shares, Bank CenterCredit provided clients with a unique opportunity to participate in pre-market trading and invest before the main phase began. We transformed the complex topic of investment into an engaging, accessible format by creating interactive promo zones that immediately caught visitors’ attention.

Solution:
Creative installations in the form of aircraft cabins were placed in major shopping centers, where visitors could:

• Learn how to invest in Air Astana shares via the Bank CenterCredit mobile app
• Get consultations about the benefits of the first contactless metal card by the bank
• Explore travel-card bonuses and privileges for travelers, including lounge access worldwide

Our team was responsible for creative concept development, production, installation, activation management, and ensuring seamless customer experience.

Results:

• Created a bright and memorable image of the IPO in the offline environment
• Increased interest in the bank’s investment products among a wide audience
• Strengthened emotional engagement and loyalty to the Bank CenterCredit brand through live interaction and consultation.