Agency tasks:

• Design and install a 21+ recreation zone at summer music festivals
• Prepare production files, materials, games, and interactive elements
• Manage the zone’s operation: cleanliness, drinks, sales, VR games, and branded airship control
• Coordinate staff and ensure uninterrupted operation throughout the festival

Project description:
For a series of summer music festivals, we created the Freedom Music Zone — a stylish and functional 21+ leisure area operating both day and night. The goal was to attract guests’ attention, provide comfort, and offer a wide range of activities to build a positive and lasting brand image.

Solution:

• Daytime: an open and bright space with VR games, lounge areas, drinks, and an atmosphere of friendly gatherings
• Evening: the space transformed with lighting effects, enhancing energy and attraction
• We handled the full production and installation of all zone elements, including branded decorations, game setups, and airship operation
• Managed all processes — from staffing and beverage distribution to technical support

Results:

• The Freedom Music Zone became one of the most visited and visible festival locations
• Guests enjoyed a comfortable and memorable brand experience
• The project successfully united day and night formats, expanded the audience, and strengthened emotional engagement.