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Blanc 1664 HoReCa Activation
Agency Tasks:
Project Description:
We carried out a series of evening activations in premium venues consistent with the Blanc 1664 style. The focus was not just on product presentation but on creating an elegant, stylish atmosphere that aligned with the brand’s French aesthetic.
Results:
Next project - Organize HoReCa activations in venues matching the brand’s aesthetic
- Select and train hostesses, design the visual concept
- Develop light interactions with guests
- Ensure gift set distribution
Project Description:
We carried out a series of evening activations in premium venues consistent with the Blanc 1664 style. The focus was not just on product presentation but on creating an elegant, stylish atmosphere that aligned with the brand’s French aesthetic.
Results:
- Reinforced Blanc 1664’s association with a refined, light atmosphere
- Strengthened brand contact with the premium audience
- Positive guest feedback and growing brand loyalty