Agency Tasks:

• Develop the event concept and visual identity
• Organize entertainment programs and brand activations
• Manage logistics, equipment, and on-site coordination
• Decorate the space in the brand’s festive colors

Project Description:
To celebrate Navruz, Coca-Cola held nationwide festivals in Tashkent, Bukhara, Namangan, and Andijan, gathering up to 10,000 guests in each city.

Solution:

• Created a national-themed concept with music, dance, and family activities
• Guests participated in simple interactive games and received branded gifts
• Organized cooking zones where chefs prepared traditional dishes together with Coca-Cola

Results:

• Over 40,000 attendees across four cities
• High engagement and positive audience response
• Strengthened emotional link between Coca-Cola and moments of joy