Agency Tasks:

• Develop the event concept reflecting brand image and local context
• Design exterior and interior spaces
• Provide logistics, coordination, and VIP service

Project Description:
The opening of the new Coca-Cola plant in Samarkand was a major international event attended by The Coca-Cola Company President Brian Kuinsy, Uzbekistan’s Minister of Economy, and ambassadors from the US and Turkey.

Solution:

• Full-scale event concept, theming, and styling
• Venue branding, press walls, welcome kits, and gifts
• Catering, photo/video coverage, transfers, and accommodation for guests

Results:

• High-level organization praised by guests and brand representatives
• Strengthened Coca-Cola’s image in the region
• Smooth logistics and full comfort for all participants