Agency Tasks:

• Develop promo mechanics, slogans, and key messaging
• Prepare creative street sampling format
• Manage mobile team operations across six cities
• Engage passersby through fun activities

Project Description:
For the Fresh beverage brand, we created a summer tasting format combining simplicity, freshness, and originality — bringing the brand closer to people’s everyday urban lives.

Results:

• Fresh brand presented in a lively urban context
• Strengthened brand association with summer and bright emotions
• Generated thousands of positive interactions with consumers