Activation Format:
Created a NESCAFÉ tasting zone during a high-traffic business forum.

Audience:
Around 3,000 participants

Mechanics:

• Branded NESCAFÉ bar
• Hot and cold coffee sampling
• Promoters engaging guests and sharing product stories

Goals:

• Increase awareness and reach
• Let guests experience the product in a relaxed setting
• Connect the brand with the forum’s warm and energizing atmosphere