Agency Tasks:

• Localize the product and adapt it to the local audience
• Develop a gastronomic tour concept across Tashkent
• Manage branded food truck operations
• Create warm and memorable tasting experiences
• Strengthen brand presence in city media and social platforms

Project Description:
The Nutella Taste Tour became a culinary journey through Tashkent parks, combining an international brand with local food culture — showing that Uzbek bread and Nutella make a perfect breakfast pair.

Solution:
Every weekend, the branded food truck visited one of the city’s parks, offering fresh Nutella-based snacks and inviting people for tastings. A cozy photo zone encouraged sharing experiences online.

Результаты:

• Formed a new local association: “Flatbread + Nutella”
• Boosted brand mentions and social media engagement
• Nutella became a weekend favorite and part of local food culture