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Tuborg Pool 2024
Agency Tasks:
Project Description:
In the height of summer, we made Tuborg part of the poolside leisure experience. From June 1 to August 30, 2024, a series of brand activations took place in pools across three cities — enhancing brand recognition and creating a fun reason for guests to spend time with Tuborg.
Solution:
We selected and approved suitable venues, designed and built a photo zone that blended seamlessly with the pool atmosphere, managed logistics for all materials, and trained staff to deliver quality engagement with guests.
Results:
Next project - Find and coordinate pool venues in Tashkent, Tashkent region, and Samarkand
- Develop and produce a photo zone for activation
- Deliver and install all promo materials
- Recruit and train staff for event execution
Project Description:
In the height of summer, we made Tuborg part of the poolside leisure experience. From June 1 to August 30, 2024, a series of brand activations took place in pools across three cities — enhancing brand recognition and creating a fun reason for guests to spend time with Tuborg.
Solution:
We selected and approved suitable venues, designed and built a photo zone that blended seamlessly with the pool atmosphere, managed logistics for all materials, and trained staff to deliver quality engagement with guests.
Results:
- Reached over 3,000 people
- Bright photo zone integrated into summer leisure
- Strengthened Tuborg’s association with good company, water, and summer fun