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SOBRANIE New Year
Agency Tasks:
Project Description:
On December 15, we hosted SOBRANIE’s private New Year’s evening for bloggers and opinion leaders (21+). The event embodied the brand’s refined and bold spirit.
Solution:
We designed a sophisticated, stylish space equally photogenic live and on camera. Several branded photo zones were created, and the guest flow was carefully choreographed. Despite limited time and night installation, the setup was completed flawlessly.
Results:
Next project - Develop the event concept and style
- Design and produce photo zones
- Create guest flow and movement scenarios
- Handle night-time installation under location restrictions
Project Description:
On December 15, we hosted SOBRANIE’s private New Year’s evening for bloggers and opinion leaders (21+). The event embodied the brand’s refined and bold spirit.
Solution:
We designed a sophisticated, stylish space equally photogenic live and on camera. Several branded photo zones were created, and the guest flow was carefully choreographed. Despite limited time and night installation, the setup was completed flawlessly.
Results:
- 150+ direct contacts with influencers
- Strong visual presence in social media
- Reinforced SOBRANIE’s premium image and refined communication style