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Voltaren × Tashkent International Marathon
Agency Tasks:
Project Description:
In spring, Voltaren became part of two major sports events in Uzbekistan. During the EXPO at Magic City ahead of the VII Tashkent International Marathon, we organized a vibrant promo zone with mini-sport challenges, sampling, and giveaways. Branded starting kits were distributed to participants, including Voltaren gels and informational materials.
On marathon day, we hosted an energetic morning workout and branded photo area. Ten branded tents were installed across the “Run Uzbekistan” marathon route, featuring games, raffles, and samples — especially popular among Nordic walking fans.
Solution:
Results:
Next project - Develop and execute the brand presence concept for sports events
- Organize interactive promos and photo zones
- Coordinate branded giveaways and samples
- Ensure the brand’s communication with the active sports audience
Project Description:
In spring, Voltaren became part of two major sports events in Uzbekistan. During the EXPO at Magic City ahead of the VII Tashkent International Marathon, we organized a vibrant promo zone with mini-sport challenges, sampling, and giveaways. Branded starting kits were distributed to participants, including Voltaren gels and informational materials.
On marathon day, we hosted an energetic morning workout and branded photo area. Ten branded tents were installed across the “Run Uzbekistan” marathon route, featuring games, raffles, and samples — especially popular among Nordic walking fans.
Solution:
- Bright, sporty format matching the marathon’s energy
- Interactive zones: workouts, mini-games, raffles, and photo areas
- Branded merchandise designed to boost loyalty and recognition
Results:
- Strengthened Voltaren’s image as a brand supporting active lifestyles
- Direct engagement with thousands of participants
- Over 8,000 product samples distributed
- Emotional connection formed between brand and sports community